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Procter & Gamble, Pharmavite Launch Olay Vitamins

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By: Sean Moloughney

Editor, Nutraceuticals World

Procter & Gamble, Cincinnati, OH, has licensed the use of its Olay trademark to Pharmavite, Northridge, CA, to manufacture and market Olay Vitamins, a line designed exclusively for women to address both their health and beauty needs. Olay Vitamins will consist of two product lines, Beauty Nutrients and Wellness Nutrients. The new line will launch later this year at food, drug and mass merchandisers throughout the U.S.

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